I don’t know about you, but I love New Year’s resolutions. I have always found it encouraging that every 365 or so days, people decide that it’s time to change for the better. A rebrand. A fresh start. The time of year when we all decide we’re going to hit the gym, start eating kale, and finally quit hitting the snooze button 17 times.  

And while many can fall off the resolution train by the middle of January, Sunco has a plan to continue growing and exceeding expectations. As we look back on 2024 and gear up for 2025, we can confidently say that we’ve got some big goals—and we plan on sticking to them (even if they involve less kale and more LED lights). 

Reflecting on 2024

Before we dive into our big plans for the new year, I think it would be valuable to take a moment to look at what we accomplished in 2024. It’s been an incredible year of growth, innovation, and, of course, making the world a little bit brighter one bulb at a time. 

2024 was all about expansion for Sunco. We’ve solidified our position as a leader in the lighting industry by rolling out a variety of new products, many of which are developed in-house by our talented product design team. From smart LED technology to outdoor lighting solutions that stand up to the elements, Sunco’s 2024 product line truly had it all. 
 
“We’re proud of the strides we made in 2024,” said Swan Lee, Director of Marketing at Sunco Lighting. “Not just in terms of product innovation, but also in how we’re building a stronger connection with our customers. Our focus has always been on quality, sustainability, and making life just a little easier for our buyers. We’re excited to carry that momentum into 2025.”

Bright Ideas for the New Year 

But enough about 2024—that's old news!  What’s in store for 2025? Well, you could say we’re lighting the way for a bright future—and we mean that literally. Here’s how: 

1. Leveling up our customer experience 

Sunco “has big plans for the future,” said Lee, "and that starts with creating the best customer experience possible. We'll be building stronger connections through next-gen media channels and customer success programs. These will empower our customers with the knowledge to make smarter, faster decisions (and hopefully, do so in a fun way.)"

2. Faster Shipping times

In late summer of 2024, Sunco also worked hard to improve its customer experience by opening a second warehouse location in Atlanta, GA (which you can read more about here).  In 2025, that warehouse will be fully operational and should lead to even further improved shipping speeds. 

3. Scaling our Product Portfolio

Sunco currently sells a staggering amount of products – over 1000 SKUs and counting. But 2025 aims to blow that number away. According to Product Director Nelson Chu, “Sunco will increase its product count by at least 25% in 2025.” If you’re mathing at home that's (types in calculator) ... a lot of new products to release in one year.

4. Creating a vast library of helpful Content

Sunco is going Hollywood, baby! In 2025 we’ll be creating ample digital resources so that you can get the most out of each and every purchase. You'll have access to how-to videos, explainer vids from lighting experts, comparison guides, and so much more. (And for everyone that prefers to read, don’t worry, the blog will still be here too.) 

5. Even Better Customer Service

We’re already known for great customer service, but in 2025 we’re striving to be even better. With an expanding team of customer success agents, you can expect shorter wait times and more access to the answers you need when you need them. 

Looking to the Future 

So, as we look ahead to 2025, it’s clear that Sunco is ready to tackle the new year with bold ambition, excitement, and a commitment to making the world a little bit brighter. Even at an individual level, the Sunco team is excited for next year and shared a few of their own personal and professional resolutions: 

“I’m looking forward to growing our portfolio of products—especially our smart lights,” shares one of Sunco’s marketing employees. 

“This year, I hope to arrive earlier to the office to give myself more free time in the evening,” one team member says. “I’d love to develop a new skill as well.”  

“I’ve been with Sunco for 3 years now and each year just keeps getting better,” one employee says. “I’m looking forward to growing our team.” 

From expanding our inventory to doubling down on quality, we’re ready to bring you the best of the best. Here’s to a year of growth, innovation, and a whole lot of light! 
 
Cheers to a brighter 2025 with Sunco